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Bing implements UX Changes to Reduce Missed Clicks

Bing has recently revealed it has implemented a UX change to correct an ongoing search box problem.

Someone actually did not notice the change, because it’s literally invisible. And, as Bing says: “no change to the UX it too trivial.”

In this particular case, the change to Bing’s UX solved an issue where user clicks on the search box didn’t register.

“…sometimes even though users were clicking on our search box multiple times, their clicks were being missed. We were then able to quantify that 4% of all the users that clicked on the search box had one or more missed clicks.”

How Bing Fixed the Problem

Bing fixed this problem by expanding the margins of its search box to that non-clickable space in which the control of the html type resides. Because the form and search box have the same background colour, users didn’t know they click on the search box margin.

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The changes to Bing’s UX are shown in the graph below. Bing says that since the changes are implemented, missed clicks all but disappeared on the search box. In turn, it has improved user satisfaction.

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Other sites are having the same problem

Bing says other websites also have unclickable areas on their search boxes without naming names. Some sites can face missed clicks which include search engines and social media.

Bing says that websites affected by this issue can have a positive impact on their users with the same fix applied. Using Microsoft’s new Clarity tool, which tracks user experiences on a website, site owners can decide if they have similar problems.

Owners of the website should apply for a free Clarity pilot test by visiting clarity.microsoft.com.

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