You will get the most out of this guide if only your willingness to execute and test concepts will outweigh your desire to learn search engine optimization (SEO).
This beginners guide is designed to explain all major aspects of SEO, from identifying the terms and phrases (keywords) that can attract qualified traffic to your website, making your site friendly to search engines, building links and marketing your site’s unique value.
The search engine optimization world is complex and ever-changing, but the basics can be easy to understand and even a small amount of SEO knowledge can make an excellent difference. Free SEO education is also widely available on the web, even in such guides! (Woohoo!)
Combine this with some practice and you’re well on the way to becoming a professional SEO.
Search Engine Optimization Basics
Have you ever heard of the hierarchy of needs in Maslow? It is a psychology theory that prioritizes the most basic human needs (such as air, water, and physical safety) over the more advanced needs(like esteem and social belonging). The theory is that at the top you can’t meet the needs without first ensuring the more basic needs are met. No matter if you have no food, love doesn’t matter.
Rand Fishkin, the founder of Moz, made a similar pyramid to explain how people should go about SEO, and we affectionately called it “Mozlow’s hierarchy of SEO needs.”
Here’s the look of it:
As you can see, the base of good SEO begins from ensuring accessibility of crawl, and moves up from there.
We can follow these seven steps to a good SEO by using this beginner’s guide:
Crawl accessibility so engines can read your website
Compelling content that answers the searcher’s query
Keyword optimized to attract searchers & engines
Great user experience including a fast load speed and compelling UX
Share-worthy content that earns links, citations, and amplification
Title, URL, & description to draw high CTR in the rankings
Snippet/schema markup to stand out in SERPs
Throughout this guide we will spend time on each of these areas but we wanted to introduce it here because it provides an overview into how we structured the guide as a whole.