social_media_marketing_mistakes

25 Social Media Blunders You Definitely Avoid Doing

Social media has the power to transform your brand into mighty empire.

But if you aren’t careful, just the opposite can happen.

For example, Take Snapchat.

Snapchat ran an ad game in 2018 called, “Would You Rather?”

One of the questions asked was whether users would prefer “Slap Rihanna” or “Punch Chris Brown.” The outcome?

Worldwide outrage for Snapchat and a $800 million loss.

Of course the bad taste of the ad is quite obvious. No-one wants to play a domestic violence based game.

But did you know that there are other less obvious blunders on social media that lead to a bad reputation and failure to grow the brand?

Here are a few you never should do.

25 Blunders in social media: You can stay away

Stay away from these 25 mistakes and your campaign for social media is going to flourish.

1. The current trends are not up-to-date

Wendy’s released a Pepe The Frog meme dressed up as their mascot in 2016.

What they did not know was that the cute cartoon frog had become an image of racism and white supremacy in recent times.

The answer is not hard to imagine.

wendys-pepe-the-frog

Do a little research before posting anything on social media to prevent a mistake like Wendy’s.

2. Posting insensitive content

Be funny, but detach yourself from insensitive jokes.

We all remember the audio clip Yanny vs. Laurel which tore apart the web.

The United States, to step into this trend The Twitter manager of the Air Force has shared this gaffe on social media.

usa-air-force-5de12ac9d5c96

Just no.

3. Confuse your business account with your personal account

Entertaining and engaging is important but don’t forget to distinguish between business posts and personal posts.

For example, don’t post a photo on your business account of what you had for lunch (unless you run an organic diet-in – a-box meal service).

4. When you get negative comments, get upset

When the brand expands you will receive both positive and negative comments. 

That there are negative comments to help you feel better. 

Speak open-mindedly with them, and try to solve the problem rather than lashing out. 

Here’s an example of a buyer complaining on the Facebook page of Toblerone.

toblerone-complaint-5de12ac2dc1d4

Toblerone’s response?

toblerone-5de12ac67eb75

5. Skip the editing process

Edit them viciously before posting anything on social media.

Typos and grammatical mistakes will be noticed, and will not do any good for your brand.

6. Failure to address mistakes

No matter how rigid you are with your rules and guidelines, sometimes mistakes will pop up (because we’re all human, right?).

When they do, they approach them with tact. You could be a bit humorous too.

Take this example from The Red Cross which addressing  the mistake of their social media specialist Gloria Huang as inspiration.

7. Post Only When Inspiration Strikes

You can write to your personal social media account whenever the mood strikes you.

Not so with your account of the business. Yes, the more that you post, the more attention you receive.

Here’s a short Volusion guideline on how often to post on various social media platforms.

Facebook and Instagram: Once or twice daily.
Twitter: 5-10 tweets daily.
Pinterest: 5-30 pins daily.
Linkedin: 20 posts a month.

8. Forgetting Your goal to enrich the lives of your followers

It’s not all about starting a business to increase your earning potential. It is about developing a product or service which enriches the lives of people.

So make it your task to reflect the mission when you’re taking to social media.

Share content that people find useful, relevant and helpful. Enrich the way they live.

See how Great Escape Publishing performs on their Facebook page.

great-escape-publishing

9. Sounding is too salesy

Whilst promoting new items on social media is a good practice, do not overdo it.

Nobody is going to continue following a brand that constantly pushes them to buy more.

10. Ignoring comments regarding your posts

Engagement on social media is of utmost priority. So Comment back when your followers comment on your posts.

Here are some tips on how to reply comments:

  • Be friendly, but be professional.
  • Absorb what people say, and write a decent answer. Don’t just respond with “Thanks for your comment!”
  • Be helpful. Your objective should be to make the users feel satisfied.

11. Limiting to the One Social Media Platform

Facebook is the largest social network in the world today, with over 2 billion users.

While you should be active on Facebook, don’t leave out other popular social networks outside of Facebook that appeal to audiences.

Some of these include Linkedin for business users (660 million users), and Pinterest for creatives (322 million users)

12. Being active across all social networks

Don’t just limit yourself to Facebook, but don’t go overboard with all social media activities.

The key is finding the networks in which your potential customers are most active.

If you’re marketing to business people for example, focus on LinkedIn.

If the most of your customers are Gen Z, then pour your efforts into Snapchat.

13. Buying Followers

While it’s tempting to grow your list of followers fast, it’s a bad idea to buy followers.

Numbers aren’t all.

A single person who is involved with your brand is better than a hundred who are ignorant of it.

14. Leaving the photos & video

Photos and videos are attention-grabbers, unless done correctly.

This beautiful photo from the Emirates Facebook page, for example, has received more than 7,000 reactions.

emirates-1

15. Never miss your target audience

If the business world is your target market, leave out sharing the latest tweet from Kylie Jenner, or Taylor Swift laughing at Jimmy Fallon about her embarrassing post-laser surgery video.

16. Being happy with the Generic

Find a way to make it exclusive to everything that you post.

Here are a few ideas which work:

  • Customer satisfied interview.
  • Have a personal story to share.
  • Answer a question usually asked by customers in your niche.

17. Not Making Hashtags Use

Hashtags provide a guide for social media users to find out what’s important for them online.

The brand will use the right ones and get you more exposure.

Look at this smart hashtag using example from Twitter page of Foyles Bookshop.

foyles-bookshop-1

18. Putting the Impersonal Front

All that social media is about connections.

Users want to communicate with people, not robots. So make your posts relatable, fun and friendly.

Check out this captivating and humorous Taco Bell post on Twitter, for example.

 

taco-bell-1

19. Abandoning healthy competition

Host social media competitions, whenever possible!

You don’t have a trip to Italy, or a million dollars to sell.

A Xbox Game Pass sometimes suffices to boost brand engagement.

taco-bell-contest-1

20. Doing everything on your own

How do you manage 2 posts on Facebook, 1 story on Instagram, 30 pins and 10 tweets in a single day?

If you do it all yourself, then the output will deteriorate.

The answer?

Hire an experienced social media manager who’s tech-savvy, funny.

21. Not to use Influencers

Influencer marketing is a powerful strategy promising an immense ROI.

For example, how many of us have heard of Proactiv because of the ambassadorship of Kendall Jenner?

proactiv-1

Do not go for some random celebrity or expert who will be posing with your product for money when selecting an influencer.

Because of her well-known acne issues Jenner was a good choice for Proactiv.

22. Being too Casual

Leave the slang, acronyms and shortcuts aside.

“You’re beautiful” works better every single time than “U R GORG.”

23. Not getting help from your ads

Posts from family, friends and favorite pages of users will easily drown the content of your brand on social media.

In this case, stepping up your marketing with paid ads is a good idea.

24. Post your own content always

Sharing content related to your niche with other users is helpful to your followers.

It also allows you to leverage your mark by identifying with well-known personality and businesses.

25. Forgetting to Listen

Forgetting to Hear The bigger your brand grows, the more it will be spoken of.

Be assured you are listening. To help you use tools such as the Hootsuite and Google Alerts.

How to stop blunders in social media which will cost your marketing campaign

You want your campaign on social media to bring you up, rather than down.

What boils down to is knowing where to draw the line between good and bad practices in marketing.

  • Be friendly, but not unprofessional.
  • Be blunt but don’t be disrespectful.
  • Be personal but not too casual. Post but not too much of your own content.
  • Promoting the products but not being salesy.

You’ll be on your way to success until you find the right balance for every aspect of your campaign!

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